CFO + CPA for Shopify brands, $1M–$20M
See your real profit, free up the cash stuck in inventory, and know which ad dollars actually pay you back. Two partners, one team, your whole set of numbers.
6 weeks · Guaranteed 2x your fee in savings or freed cash
The Profit Growth Playbook
Most growing Shopify brands don't have a revenue problem. They have a visibility problem: margins eaten by fees, returns and shipping, cash tied up in slow inventory, and ad spend judged by ROAS instead of profit.
Week 1
Contribution margin by product and channel, after COGS, shipping, payment fees, returns and ad spend.
Week 2
3PL, shipping, apps, software and payment processing, line by line.
Week 3
Slow movers, reorder points, and how much cash is sitting on shelves.
Week 4
Supplier terms, payout timing, and inventory financing options that fit your margins.
Week 5
CAC, lifetime value and RFM, so you know which channels bring buyers who come back.
Week 6
A plan for the next 90 days you can actually run the business on. Then keep going with a monthly CFO retainer, or take the plan and run it yourself.
Our guarantee
If we don't find at least 2x your program fee in annual savings or freed-up cash by Week 6, we keep working with you at no cost until we do, for up to 60 more days.
Services
Bookkeeping, tax and fractional CFO work for Shopify brands doing $1M to $20M, so nothing gets lost between your bookkeeper, your accountant and your forecast.
Know where your money goes, every month.
Books built for ecommerce: Shopify and Amazon payouts reconciled, inventory and COGS tracked correctly, and a monthly close you can make decisions from.
Revenue is up but cash is tight? This is for you.
Your books tell you what happened. We help you decide what to do next, with CFO-level work and no six-figure hire.
Tax handled before it hurts.
Planning and filing led by a licensed CPA, so a growth year doesn't end with a surprise bill.
Meet your partners
We started V Meters because we kept seeing the same thing: ecommerce founders growing revenue every year and still feeling short on cash. Inventory soaks it up, ad spend scales faster than margin, and the P&L shows up too late to steer by.
We treat your business the way we treat our own: personally, carefully, and with a long-term view. You run the business. We'll handle the numbers, and show you what they mean.
Fractional CFO · FPAP
Anthony leads the Profit Growth Playbook and monthly CFO work: unit economics, 13-week cash forecasts, inventory and working capital planning, and investment decision models. Finance degree from Concordia University at Austin; certified FP&A professional.
CPA · Bookkeeping & Tax
Maddie leads bookkeeping and tax, from catch-up and clean-up to S-Corp and partnership returns. Accounting degree from Millikin University, corporate accounting at Caterpillar, and 3+ years preparing returns for multi-million-dollar family offices.
Start here
Thirty minutes. We'll ask about your revenue, margins and cash, and tell you honestly whether the Playbook is the right next step.
We'll be in touch soon.
FAQ
It's 30 minutes. We ask about your revenue, margins, inventory and cash, and tell you honestly whether the Profit Growth Playbook is a fit. No prep needed.
Shopify and DTC brands doing $1M to $20M a year. We also work with Amazon sellers.
If we don't find at least 2x your program fee in annual savings or freed-up cash by Week 6, we keep working with you at no cost until we do, for up to 60 more days.
A part-time finance lead for your business. We turn your numbers into forecasts, budgets, and clear go / no-go answers on hiring, expansion, and big investments, without the cost of a full-time CFO.
Yes. We handle catch-up and clean-up for books that are behind or messy, plus ongoing monthly bookkeeping so your records stay accurate and ready for tax time.
Your returns are prepared by a licensed CPA.
Client accounts are created after your fit call. Once you're a client, use the Client Portal link at the top of the page to log in and manage your plan.
Yes. We invoice you directly, and we never see or store your card or bank details.
Monthly plans are billed automatically each month. You can cancel anytime with 30 days notice.
That's exactly what the fit call is for. Book a 30-minute call and we'll tell you whether the Profit Growth Playbook is the right next step, with no pressure and no pitch.
Make more. Keep more. Know more.
Six weeks, two partners, and a guarantee that it pays for itself twice.
Apply for the Profit Growth Playbook