V Meters Consulting Group

Make more. Keep more. Know more.

CFO + CPA team for Shopify brands doing $1M to $20M. See your real profit, free up the cash stuck in inventory, and know which ad dollars actually pay you back.

Apply for the Profit Growth Playbook
For Shopify Brands $1M to $20M
The Profit Growth Playbook

6 weeks to find the profit and cash your store is hiding.

Most growing Shopify brands don't have a revenue problem. They have a visibility problem: margins eaten by fees, returns and shipping, cash tied up in slow inventory, and ad spend judged by ROAS instead of profit. The Profit Growth Playbook fixes that in six weeks.

Week 1

True profit

Contribution margin by product and channel, after COGS, shipping, payment fees, returns and ad spend.

Week 2

Cost savings

3PL, shipping, apps, software and payment processing, line by line.

Week 3

Inventory and cash

Slow movers, reorder points, and how much cash is sitting on shelves.

Week 4

Working capital and financing

Supplier terms, payout timing, and inventory financing options that fit your margins.

Week 5

Customers

CAC, lifetime value and RFM, so you know which channels bring buyers who come back.

Week 6

Budget and 13-week cash forecast

A plan for the next 90 days you can actually run the business on.

Our goal: help you raise profit by up to 20% and free up to $150K in cash, depending on the size of your business.

Our guarantee: If we don't find at least 2x your program fee in annual savings or freed-up cash by Week 6, we keep working with you at no cost until we do, for up to 60 more days.

After Week 6: keep going with a monthly CFO retainer, or take the plan and run it yourself.

Apply for the Profit Growth Playbook

What We Do

Bookkeeping

Books built for ecommerce: Shopify and Amazon payouts reconciled, inventory and COGS tracked correctly, and a monthly close you can make decisions from.

Tax

Tax planning and filing led by a licensed CPA, including S-Corp and partnership returns, so a growth year doesn't end with a surprise bill.

Fractional CFO

13-week cash forecast, unit economics by product, inventory buying plans, and clear go / no-go answers on hiring, new products and big ad pushes.

Apply for the Profit Growth Playbook
About Us

Meet Your Partners.

V Meters Consulting Group is a husband-and-wife CFO + CPA team for Shopify and ecommerce brands.

We’re Anthony and Maddie: husband and wife, and business partners. Maddie is a CPA, and Anthony is a certified FP&A professional. Together, we provide bookkeeping, tax, and fractional CFO services for Shopify and ecommerce brands.

We started V Meters because we kept seeing the same thing: ecommerce founders growing revenue every year and still feeling short on cash. Inventory soaks it up, ad spend scales faster than margin, and the P&L shows up too late to steer by.

That’s what we fix:
📊 Bookkeeping services
🧾 Tax preparation and planning
📈 Fractional CFO services

Our mission is simple: help you make more money, keep more money, and understand your money.

As a husband-and-wife practice, we treat your business the way we treat our own: personally, carefully, and with a long-term view.

You run the business. We’ll handle the numbers, and show you what they mean.

Maddie Westbrook, CPA

CPA · Bookkeeping & Tax Services

Maddie is our licensed Certified Public Accountant who leads our bookkeeping & tax services, including catch-up and clean-up, personal tax returns, self-employed tax returns, and S-Corp and partnership tax returns. She holds an accounting degree from Millikin University, has two and a half years of corporate accounting experience at Caterpillar, and has three-plus years of professional tax experience preparing individual and partnership returns for multi-million dollar family offices.

Anthony Westbrook, FPAP

Fractional CFO

Anthony leads the Profit Growth Playbook and our monthly CFO work: unit economics, 13-week cash forecasts, inventory and working capital planning, and investment decision models. He holds a finance degree from Concordia University at Austin and is a certified FP&A professional. Anthony's goal is simple: help clients make more money, keep more money, and understand their money.

Services

One Firm. One Team.

Bookkeeping, tax, and fractional CFO services for Shopify brands doing $1M to $20M. One team that knows your numbers end to end.

Start Here

Not sure if you're a fit? Let's find out.
Book a 30-minute fit call. We'll ask about your revenue, margins and cash, and tell you honestly whether the Profit Growth Playbook is the right next step.
Apply for the Profit Growth Playbook
  • What happens on the call:
  • You tell us about your store and the decisions you're facing
  • We ask about your margins, inventory and cash
  • If it's a fit, we map out your 6 weeks

Bookkeeping

Know where your money is going, every month.
Accurate, up-to-date books are the foundation for good tax filings and good decisions. We reconcile your Shopify and Amazon payouts, track inventory and COGS correctly, and keep your books current.
Why choose bookkeeping?Clarity and confidence: Clean books mean no surprise tax bills, faster and cheaper tax prep, and a clear picture of your profit and cash at any time. You also save the hours you'd spend chasing receipts and reconciling accounts, so you can focus on running your store.
  • Catch-Up & Clean-UpBehind on your books or not sure they're right? We organize past transactions, fix errors, and get you current.
  • Monthly BookkeepingOngoing categorization and account reconciliation so your books are always accurate and ready when you need them.
  • Financial StatementsClear profit & loss and balance sheet reports so you can see how your store is really doing.
Bottom line: Accurate, current books, so you can file with confidence and decide with clarity.
Apply for the Profit Growth Playbook

Fractional CFO

Revenue is up but cash is tight? This is for you.
Your books tell you what happened. We help you decide what to do next. Our Fractional CFO service turns your financial data into clear recommendations on margins, inventory, ad spend, cash flow, and investment — before you commit resources.
Why choose Fractional CFO services?No full-time hire: A full-time ecommerce CFO costs well into six figures a year. You get CFO-level work without the hire, the training, or the turnover.

What We Do

  • Profit Growth PlaybookYour first 6 weeks: true profit, cost savings, inventory, working capital, customers, and a 13-week cash forecast.
  • Monthly Decision SupportWe establish a steady operating rhythm — regular reporting, forecasting, and strategic reviews — so finance becomes a driver of growth rather than an afterthought. Everything we deliver is built to be understood. You'll always know your numbers, what they mean, and what to do next.
  • Forecasting & BudgetingA 12-month forecast and annual budget you can actually use, with monthly or quarterly updates. Includes what-if scenarios like "what if sales dip 20%?" or "what if we hire?" Five-year financial plan.
  • Cashflow & Profitability Advisory13-week cashflow forecasting, margin analysis, and working-capital fixes so you never get surprised by a cash crunch again.
  • Strategic Planning & GoalsFinancial models for the big bets: hiring, expansion, acquisitions, equipment, new products. You'll get a clear go / no-go with the math to back it up.
Bottom line: Clear financial insight and a forward-looking plan, so you can make confident decisions.
Apply for the Profit Growth Playbook

Tax

Tax handled before it hurts.
Tax preparation, planning, and filing led by a licensed CPA.
Who this is forEcommerce owners and individuals who want accurate returns filed on time — and a plan for what they'll owe before they owe it.
  • Personal Tax ReturnYour federal + state return, done right and on time — no software guessing, no missed deductions.
  • Self-Employed Tax ReturnFor freelancers and owners who report business income personally. We capture every deduction you're entitled to.
  • S-Corp & Partnership ReturnYour federal + state business return, plus K-1s, done right and on time — no software guessing, no missed deductions.
Bottom line: Accurate, on-time filing and proactive planning, so you keep more of what you earn.
Apply for the Profit Growth Playbook
Contact

Let's Talk.

Tell us a little about your business and we'll be in touch.

* Required. Store URL is optional.
Thank you! We'll be in touch soon.

Prefer to talk it through? Book a 30-minute fit call, or use the form above and we'll reach out.

Apply for the Profit Growth Playbook
FAQ

Common Questions

What happens on the fit call?
It's 30 minutes. We ask about your revenue, margins, inventory and cash, and tell you honestly whether the Profit Growth Playbook is a fit. No prep needed.
Who do you work with?
Shopify and DTC brands doing $1M to $20M a year. We also work with Amazon sellers.
How does the guarantee work?
If we don't find at least 2x your program fee in annual savings or freed-up cash by Week 6, we keep working with you at no cost until we do, for up to 60 more days.
What is a Fractional CFO?
A part-time finance lead for your business. We turn your numbers into forecasts, budgets, and clear go / no-go answers on hiring, expansion, and big investments, without the cost of a full-time CFO.
Do you offer bookkeeping, and can you help if my books are behind?
Yes. We handle catch-up and clean-up for books that are behind or messy, plus ongoing monthly bookkeeping so your records stay accurate and ready for tax time.
Who prepares my tax return?
Your returns are prepared by a licensed CPA.
How do I get access to the Client Portal?
Client accounts are created after your fit call. Once you're a client, use the Client Portal link at the top of the page to log in and manage your plan.
Is my payment information secure?
Yes. We invoice you directly, and we never see or store your card or bank details.
How do monthly plans work?
Monthly plans are billed automatically each month. You can cancel anytime with 30 days notice.
I'm not sure which service I need.
That's exactly what the fit call is for. Book a 30-minute call and we'll tell you whether the Profit Growth Playbook is the right next step, with no pressure and no pitch.